A: OmaxPure ® capsule is fortified with a patented, plant-based, GRAS-certified ingredient that does not harden over time. This allows for optimal release into the intestines, maximal absorption into the body cells and a stable shelf life. The potency and safety of omega-3 fish oil is assured through the shelf life of the product.
Most fish oil supplements in the market are encapsulated using a gelatin capsule which hardens over time. This would affect the release of fish oil in the intestines, resulting in lower absorption and bioavailability of fish oil. Some fish oils additionally include enteric coating to mask a fishy aftertaste or fishy burps. Enteric-coated formulations incorporate different chemical additives, which could lead compromised digestion and prolonged absorption in the small intestines, thereby resulting in poor bioavailability. However, pure, fresh and unoxidised fish oils like OmaxPure ® does not give a fishy aftertaste or fish burps. Hence, it certainly does not require an enteric coating to mask any fishy taste or burps.